Go Cruelty Free!


As part of global campaign by Cruelty Free International, the first global organisation dedicated to ending the use of animals to test cosmetics products throughout the world, a pledge will be undertaken to ban animal testing for cosmetics.

This global campaign will be launched in India in August by The Body Shop.

The global pledge will be promoted by The Body Shop stores in 65 countries. It is the largest and most ambitious campaign ever to seek a global ban on the use of animals to test cosmetics. In addition to engaging with the estimated 275 million people a year who visit The Body Shop stores worldwide, Cruelty Free International will also be linking to The Body Shop websites, which host millions of customers annually.


There is no worldwide ban on animal testing for cosmetics. Despite progress with some countries and companies, over 80% of the world, still allows animals to be used in cruel experiments. Cruelty Free International works with governments, regulators, companies and partner organisations worldwide. 





From August 2012, you can head to The Body Shop store near you to sign up for it!



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